The Company can use analytical cookies. Third-party analytics are used for this, including Google Analytics, Google Optimize, DoubleClick (further – Third-party analysts). Third-party analysts use cookies on the Compane’s websites. Third-party analysts may store data on servers and transmit cookies about users’ behaviour on the organization’s websites. Third-party analysts use this information on behalf of the organization to assess website usage, report on website activity and provide access to web resources related to website activity.
The following
Google Analytics cookies are used:
_ga (also known as _rollupGa). A cookie is used to collect information and statistics on the use of the website. Retention period: 2 years.
_gid (also known as _rollupGa_gid). The file allows you to distinguish between users. Retention period: 24 hours.
_gat. The cookie makes it possible to limit the frequency of requests. Retention period: 1 minute.
_gac_. This cookie contains company information for the user. AdWords conversion tags placed on the website receive data from a cookie in an anonymous form. Retention period: 90 days.
_dc_gtm_. This cookie is used to make an anonymous request. Retention period: 1 minute.
The following
Google Optimize cookies are used to determine user participation in tests (e.g. an A/B test on the colours of buttons preferred by users, to improve UX interface design), as well as completing a test with the user.
__utmx. Retention period: 18 months.
__utmxx. Retention period: 18 months.
_gaexp. Retention period: 90 days.
The following
DoubleClick cookies are used:
IDE and DSIS. This cookie allows you to use features of Google Analytics that are not available in the standard version. Among the advertising features: remarketing with Google Analytics, reports on impressions in Google’s contextual media network, and Google Analytics Demographics and Interest Reporting services, which require data collection for advertising purposes (including the collection of data through advertising cookies and identifiers). Cookie retention period: 2 years.
The collection and use of data (cookies and IP address) can be disabled by the plug-in
https://tools.google.com/dlpage/gaoptout (see
https://marketingplatform.google.com/about/analytics/terms/gb/ – Google Analytics terms of use and privacy).
In addition to Google Analytics, Google Optimize and DoubleClick, “gtag.anonymizeIp ();” can be used to enable anonymous IP collection (so-called IP masking). The user can prevent Google Analytics, Google Optimize and DoubleClick from collecting such data on behalf of the organization by clicking on the following link:
https://tools.google.com/dlpage/gaoptout.